Qualcomm
The Brief
Snapdragon X Elite marked the first major shift in Windows PC architecture in over 50 years—but Qualcomm, traditionally known for mobile tech, needed to establish credibility in the PC space.
The objective was to position the Snapdragon brand as a trusted leader among risk-averse IT decision-makers, introduce a new category of Copilot+ PCs powered exclusively by Snapdragon X Elite, clearly define the concept of an AI PC, and drive sales across key global regions.
The Creative
To bring Snapdragon X Elite’s AI-powered performance to life, the campaign leaned into movement as a core design language—symbolizing speed, flow, and transformation.
Visual techniques like duplication, mirroring, and repetition were used to represent AI’s ability to learn, predict, and scale—while surreal, fantasy-inspired compositions hinted at a near-future powered by intelligent computing. These effects created a sense of fluidity and potential, making the invisible magic of AI feel tangible and expressive. Paired with motion blur, vibrant gradients, and bold product framing, the campaign established a visual identity that was fast, intelligent, and slightly otherworldly—capturing the essence of Snapdragon as the engine behind the next generation of Windows PCs.