Peloton
The Brief
Create a sleek, high-impact teaser to generate buzz around the highly anticipated and long-rumored Peloton Row. The spot will debut during Peloton Homecoming, the brand’s largest annual event, serving as the first official reveal of the new product. The tone is sleek, sexy, and elevated—crafted to intrigue, excite, and spark conversation within the Peloton community and beyond.
The Creative
Build intrigue through minimalism and tension—using shadow, silhouette, and sound to hint at the form and power of the Peloton Row without fully revealing it. The pacing is intentional and cinematic, designed to mirror the rhythm of rowing. By withholding full product details, the teaser invites speculation and excitement, positioning the Row as a sleek, powerful addition to the Peloton ecosystem.
The result is a bold, restrained announcement that captures attention and leaves the audience wanting more.