Nordstrom
The Brief
This marks the first advertising campaign for Nordstrom Women’s Brand, designed to build awareness through emotionally resonant storytelling. The goal is to create a suite of multi-purpose assets centered around four full looks.
The tone is luxurious without being out of reach, and rooted in the everyday. The product focus is on thoughtful essentials: fewer, better pieces that make up a wardrobe of stylish staples. Everything is designed to mix and match with ease, creating outfits that feel intentional and effortless. The brand voice is confident but never loud—low-key, adaptable, and subtly polished.
The Creative
Our creative approach centers on capturing the tension between a fast-moving world and a woman who remains timeless within it. We set out to reflect a wardrobe designed for pace and longevity—anchored in elevated fabrics, impeccable tailoring, and versatile silhouettes that hold their place, wear after wear. She is unphased by the noise of trends, moving with quiet confidence as the world shifts around her.
Visually, we lean into subtle shadow play, motion blur, and timelapse moments—smoke rising, escalators moving, turnstiles turning—to express the idea that while everything around her moves, her style remains constant.