For the redesign of Frette, the objective was to evolve a heritage brand into a more modern digital expression while preserving the legacy and refinement that define it.
The project focused on an identity refresh and a comprehensive e-commerce redesign. This included refining the color palette to feel richer and more contemporary, updating the typography system to balance classic elegance with modern clarity, and elevating the overall UI and UX experience to better reflect Frette’s position in the luxury market.
dotCOMM Awards — Platinum
The Creative
The tone is rooted in heritage luxury with modern restraint. Confident without excess, refined without rigidity. The expression reflects craftsmanship, material integrity, and a quiet sense of permanence.
These are pieces designed to live beautifully in everyday rituals while elevating the experience of home. Timeless foundations, reinterpreted with contemporary clarity