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project info:
The objective was to create an aquisition campaign for blink fitness. After recognizing how entergetic and fun the actual gym members were we wanted to replicate the mood and experience members feel when they workout inside and outside the gym with the Blink app. We did this by creating a music video that takes place in a fun, vibrant, monochromatic setting bringing the essence, personality and mood of blink to life.

role:
campaign creative / art direction