Blink Fitness
The Brief
Create an acquisition campaign for Blink Fitness that captures the energy, personality, and positivity of its real gym members.
The goal was to translate the fun, motivating atmosphere of the gym—and the extended experience through the Blink app—into a campaign that feels bold, vibrant, and emotionally resonant. The concept needed to reflect how working out with Blink feels: dynamic, uplifting, and full of personality.
The Creative
Bring the Blink Fitness experience to life through a high-energy music video set in vibrant, monochromatic environments that mirror the brand’s bold color palette. Real gym members are featured in playful, choreographed movements that reflect their energy, personality, and confidence.
The use of bold color, rhythmic editing, and expressive visuals highlights the spirit of the Blink community—showcasing members as the heart of the brand and proving that fitness can be fun, inclusive, and full of joy.