Peloton Homecoming
The Brief
Produce Peloton’s Homecoming 2022—the brand’s largest virtual at-home fitness event of the year. The two-day livestream needed to include fitness classes, keynotes, and major product announcements, reaching members across global markets.
The production required seamless integration of live and pre-recorded content, featuring Peloton instructors and executives, with shoots taking place in both NYC and the UK to deliver a cohesive, high-impact experience for the worldwide Peloton community.
The Creative
Build a unified Homecoming 2022 brand identity that could live seamlessly across all touchpoints—social, video, website, marketing materials, set design, and even a curated Spotify playlist.
The visual system was designed to feel energetic, celebratory, and unmistakably Peloton, with bold graphics, vibrant color, and flexible design elements adaptable to everything from lower-thirds and backdrops to email banners and merch. This cohesive branding brought the multi-platform experience together, making the two-day event feel immersive, polished, and connected for Peloton members around the world.