DermaGeek
The Brief
DermaGeek is a new skincare brand from P&G, created for a generation that’s passionate about science-backed ingredients and smarter skin solutions. The brief for the launch campaign was to bring this “geeky” obsession to life—highlighting the brand’s commitment to transparency, efficacy, and playful intelligence.
The campaign needed to feel bold, fresh, and approachable, appealing to ingredient-savvy consumers who care as much about what’s in their skincare as how it looks and feels.
The Creative
The creative solve for DermaGeek’s launch focused on translating the brand’s science-forward identity into a bold, high-energy visual system. The imagery leans into vibrant, electric color gradients paired with clinical white space to mirror the tension between playful experimentation and scientific precision.
Products are shot with stark clarity—floating or sharply lit to emphasize texture and formulation—while models are styled with pops of color, clean beauty looks, and confident, offbeat poses that channel a distinctly geeky-cool vibe. Graphic overlays, ingredient callouts, and modular layouts add structure, reinforcing the brand’s smart, design-conscious approach to skincare.
The result is a visual world that feels modern, expressive, and unmistakably DermaGeek.